Research profile

Research Areas

The Faculty of Management develops a broad and distinctly interdisciplinary research profile. Its scholarly activity covers core areas of management science, including organization, entrepreneurship, marketing, finance, logistics, and regional development, while also engaging with digital transformation, data analytics, artificial intelligence, sustainability, and contemporary solutions for industry and services.

The Faculty’s research reflects a strong integration of managerial, analytical, technological, and social perspectives. Its academic work addresses key issues related to the functioning and development of organizations, markets, institutions, and socio-economic systems, while also contributing to the advancement of knowledge in emerging and dynamic fields.

Main Thematic Axes of Research

1. Artificial Intelligence, Digital Transformation, and Data Analytics
   One of the Faculty’s leading research axes is the use of artificial intelligence, machine learning, data modelling, and digital tools in management and related fields. This area includes research on intelligent systems, data-driven decision-making, and the transformation of organizational, market, and social processes under conditions of digital change. It reflects a strong methodological orientation toward contemporary analytical approaches and emerging technological environments.
2. Organization, Leadership, Human Capital, and Institutional Development
   A major area of research also concerns the functioning and development of organizations as social and institutional systems. This includes studies on leadership, trust, resilience, competencies, innovation, entrepreneurship, change management, and intersectoral cooperation. Together, these topics highlight the Faculty’s strong engagement with the human and organizational dimensions of management.
3. Marketing, Consumer Behaviour, and Digital Markets
   An important thematic axis is formed by research on marketing, purchasing processes, consumer behaviour, company–customer relations, communication, and the evolving logic of digital markets. This area combines interest in established market mechanisms with attention to new patterns of consumption, e-commerce, and technology-mediated interactions. It shows the Faculty’s continued focus on understanding how organizations create, communicate, and deliver value in changing market environments.
4. Sustainability, Organizational Responsibility, and Energy Transition
   Another significant research field concerns sustainability and the long-term environmental and social dimensions of development. Research in this area addresses organizational responsibility, pro-environmental behaviour, green transformation, energy awareness, and the broader consequences of economic and managerial decisions for society and the environment. This axis strengthens the Faculty’s profile in relation to contemporary ecological and civilizational challenges.
5. Process Management, Logistics, and the Industry of the Future
   The Faculty also conducts extensive research on process management, logistics, operational systems, automation, robotics, and the organizational implications of Industry 4.0 and 5.0. This stream focuses on the transformation of production and service systems, the organization of complex processes, and the evolving relationship between technological development and managerial practice. It adds a strong systemic and operational dimension to the Faculty’s overall research profile.

Synergy and Interdisciplinarity

One of the Faculty’s major strengths lies in the way different research perspectives are connected around shared scientific questions. Analytical methods, AI-based tools, and data-driven approaches are combined with studies in marketing, logistics, process management, organizational development, digital transformation, and sustainability. This creates a coherent research environment in which different methodologies and thematic areas reinforce one another.

Interdisciplinarity is especially visible at the intersection of management with computer science, engineering, economics, environmental studies, and the social sciences. This enables the development of research projects that combine managerial knowledge with digital technologies, innovation studies, energy transition, and market communication. In this perspective, organizations are examined simultaneously as economic, technological, and social systems.

Inventive Activity

An important element of the Faculty’s academic profile is its inventive activity. This area includes solutions developed in technical, organizational, and utility-oriented fields, as well as outcomes subject to formal protection in the form of patents, patent applications, and utility models. It reflects the Faculty’s active contribution to the creation of new ideas and structured innovation.

This dimension of activity also demonstrates the Faculty’s engagement in the development of original concepts and protectable results, often created in cooperation with other academic and professional environments. As a result, inventive activity strengthens the Faculty’s innovation-oriented identity and complements its broader research profile.

The Faculty of Management conducts research with a broad, modern, and interdisciplinary character. Its scholarly activity combines management science with data analytics, digital technologies, social inquiry, environmental issues, and innovation-oriented thinking. Together, these areas form a research profile that is strongly aligned with the contemporary challenges faced by organizations, the economy, and society.